About the Campaign

The “Use Only as Directed” campaign is a media and education campaign funded by public and private partners that is designed to prevent and reduce the misuse and abuse of prescription pain medications in Utah by providing information and strategies regarding safe use, safe storage and safe disposal. Efforts include a paid media campaign, online presence (website and social media), local community outreach and nontraditional public relations events.


For printed materials requests please contact Angela Stander at

For all other requests please contact Lisa May at

Outdoor Ads

2017 - Fails Outdoor 1

2017 - Fails Outdoor 2

Radio Ads

2017 - Opioid Awareness - After the Fail

2017 - Opioid Awareness - Sounds of Failure

Pharmacy Materials


2017-Throw Out

2017-Speak Out

2017-Opt Out

2017-Five Questions

TV Ads

2017 - Fails

Social Media

2017-We Need to Talk

2017-Utah's Best Kept Secret

2017-Opioids Can Be Overkill


We believe opioid misuse is a community problem that requires a community solution. The following are the private and public organizations that have partnered with Use Only as Directed to help prevent opioid addiction in Utah.

  • Intermountain Healthcare
  • Utah Division of Substance Abuse & Mental Health
  • Bear River Safe Communities Coalition
  • Bonneville Communities That Care
  • Salt Lake City Police Department
  • Salt Lake County Health Department
  • Salt Lake City Mayor’s Coalition on Alcohol, Tobacco and Other Drugs
  • Summit County Coalition
  • Utah Commission on Criminal and Juvenile Justice
  • Utah County Smart Coalition
  • Utah Department of Health
  • Utah Poison Control Center
  • Wasatch Caring Community Coalition
  • Weber Human Services